Seven years ago, CEPS (now spiritsEUROPE) entrusted us to conceive a CMS-based website drinksinitiatives.eu to be a complete library of all national campaigns on responsible drinking in Europe. It was meant to allow marketeers to see what is done elsewhere, a source of new ideas.
The library provides a description of each campaign with visuals, online videos, soundbits, supporting documents, etc. The visitor can download documents individually or in a zip file. Zip files are produced automatically when a marketeer uploads the files linked to each campaign. The library also contains a description of each campaign as well as results, achievements, etc.
The search function was conceived to make searches very easy. It reacts dynamically and allows to get a list of all relevant campaigns in a few seconds, using scrollable menus. This is still an impressive feature today. It was unique then.
We also spent a lot time to think about the user. Unlike most extranets, this one is filled-in by people from dozens of companies and institutions from everywhere in Europe. So we decided to create a back-office that could be used without any training, by anyone who had used, say, Word®, at least once in his/her life. The back-office includes all the information needed by a user, located next to each field. These small, dedicated texts give clear answers to any question : which formats can be uploaded, what size should be used, the purpose of each field, etc. The fact is that nobody ever asked for assistance since we launched the website.
This is just one of five websites we conceived for spiritsEUROPE.