In 2012, the European Spirits Organisation (CEPS) became spiritsEUROPE, the association of spirits producers in Europe.
Acapella was selected to build the new organisation’s brand identity from scratch. We conceived a logo that symbolised a dynamic (yellow lines) industry (the still) in Europe (blue colour). We also designed folders, roller banners, Word® and PPT-templates, and a brochure. The rebranding process included the creation of signs for spiritsEUROPE’s new office, for events, as well as the production of an animation to present the new logo.
We also created spiritsEUROPE’s new public website and a very sophisticated, member-oriented extranet.
The launch of their Twitter page consisted in adapting the new brand to the Twitter® environment as well as a dedicated training.
The creation of all these items by one design team trained to create all possible contemporary tools is a good example of the added value that an integrated agency can provide. We do not think one element, then adapt it to all media; we see all possible communication tools as a whole.