AIM – European Brands Association

Programme for responsible sourcing


  • Client European Brands Association
  • Categories Branding, Print, Web Design

AIM is one loyal client. We created their very first website 21 years ago together with a corporate brochure. We conceived many of their communication tools since then. We also supplied design services for some of their events.

AIM decided to create an online forum of leading FMCG manufacturers : AIM-PROGRESS.COM. The idea was to enable and promote responsible sourcing practices and sustainable supply chains. This global initiative was supported by AIM in Europe and GMA in North America.

We conceived a complete set of AIM-PROGRESS communication tools: logo, tailor-made CMS-based website and extranet, a flyer, stationeries, etc. Today AIM-PROGRESS has 45 members, including Beiersdorf, Coca-Cola, Diageo, Ferrero, Kraft Heinz…