spiritsEurope needed a web-based training tool for marketeers, advertisers and advertising agencies. It needed to be simple, efficient and interesting. But how do you make complicated things interesting to a copywriter or an art director ?
Well, by creating a not-dull-at-all design, by writing not-too-legal bodycopies, by casting a young speaker with a cool tone of voice and by adding a little bit of humour. Not too much though, the subject is serious. We supplied the concept, the bodycopy and training-scenarios, the website, animations, sound recording and optimization, some music, and a PowerPoint® presentation.